Care · Essentials
Essentials
The foundations, looked after.
- Hosting and Cloudflare management
- Backups
- Monitoring
- Security
- Minor fixes
Section A · Services
What we do.
Four divisions, each with a clear boundary, and one layer of ongoing care beneath them. Every capability lives in exactly one place, so it is always clear what you are buying.
01
Websites
Design, build, and redesign, with everything technical needed to launch properly.
Cloudflare, DNS, SSL, performance, accessibility foundations, analytics setup, and foundational SEO are included in every build as standard. They are not sold separately, because a site without them is not finished.
Every Imprensa site launches technically sound.
Design
Page structure, layout, and visual system built around how your visitors decide.
Build
Fast, accessible, standards-based sites deployed on Cloudflare.
Launch
DNS, SSL, analytics, and search foundations configured and verified.
02
Digital Presence
How you are understood everywhere outside the website's code.
Your site is one place people meet you. Search results, profiles, and directories are the others. This division makes sure all of them say the same thing, clearly.
Presence is the idea everything else serves.
Strategy
Audits, positioning, and consistency across profiles, directories, and search results.
Messaging
Website copy, company profiles, service descriptions, FAQs, and bios.
Visibility
Local search, Google Business Profile, keyword-driven content, and directory consistency.
03
Professional Presence
Your experience, presented as a professional digital presence.
This division serves individuals only: executives, consultants, attorneys, independent experts, and people moving between roles.
People look you up before they meet you.
Personal websites
A home for your work that you control.
Bios and profiles
Executive biographies and LinkedIn development that read well and agree with each other.
Portfolios
Portfolios and résumé-to-web transformation.
04
Business Technology
Integrations, automation, and data, for clients whose presence has become part of how they operate.
Most engagements here begin as Custom projects, or with existing clients who have outgrown a basic site. Basic analytics setup lives in Websites; dashboards and reporting systems live here.
The site should connect to the business behind it.
Integrations
Connecting the site to CRMs, scheduling, payments, and internal tools.
Automation
Removing repetitive steps between inquiry, follow-up, and delivery.
Data
Analytics dashboards and reporting systems that answer real questions.
05
Care Plans
Support after launch is not a separate division. It is a monthly plan in three tiers, so someone is always responsible for your presence.
Care · Plus
Plus
Essentials, with room to keep content current.
- Everything in Essentials
- Monthly content-update allowance
- Quarterly analytics summaries
Care · Partner
Partner
Plus, with active attention to growth.
- Everything in Plus
- SEO health checks
- Conversion improvements
- Quarterly presence reviews
- Growth planning
06
Add-on modules
Content Development
Copy and content written for the site and profiles.
Brand Presentation
Palette, typography, logo refinement, and collateral applied to an existing brand.
Local Visibility
Deeper local search and directory work for place-based businesses.
Professional Profile
A personal presence for owners, alongside the company's.
Integrations
Connections to the tools the business already uses.
Digital Collateral
Email signatures, cards, and templates that match the site.
—
Outside our scope, for now
Full brand identity from scratch
We refine and present existing brands. We do not create identities from nothing.
Paid advertising
We build the presence ads would point to, not the campaigns.
Social media management
We align your profiles; we do not run your posting calendar.
Competitive SEO campaigns
Foundational SEO is in every build and ongoing search health is in Care Partner. Ranking campaigns are a different business.